Also known as split testing
An automated email message or series of messages triggered by specific actions or events
A United States law that sets rules and requirements for commercial email messages
A specific instruction or prompt within an email that encourages recipients to take a desired action
The percentage of email recipients who click on one or more links within an email
The percentage of email recipients who complete a desired action
The ability of an email to successfully reach the recipient's inbox without being filtered as spam or bouncing back.
A series of automated emails sent to subscribers over a period of time
The collection and analysis of data related to email campaigns
The process of verifying the identity of an email sender to prevent email spoofing and phishing attacks
The use of software or tools to automate the sending of emails based on predefined triggers
An email that is returned to the sender because it could not be delivered to the recipient's inbox
Guidelines and principles for creating visually appealing and effective email designs that optimize readability
The level of interaction and response generated by email campaigns
The practice of sending commercial messages to a group of people via email to promote products
Tools and platforms designed to facilitate the creation of email marketing campaigns
A regularly scheduled email publication sent to subscribers containing news
The customization of email content
A pre-designed layout or format used to create and send emails
The process of adding an email sender's address to a recipient's approved contacts list or whitelist
A standalone web page designed specifically for a marketing campaign
The practice of regularly cleaning and maintaining an email list to remove invalid or inactive email addresses
Dividing an email list into smaller
The percentage of email recipients who open a specific email campaign
A process by which individuals voluntarily subscribe (opt-in) or unsubscribe (opt-out) from receiving emails from a sender or organization.
A personalized email message tailored to a specific segment of an email list based on demographic
A measure of the trustworthiness and credibility of the sender's email domain or IP address based on factors such as email engagement
Unsolicited or irrelevant emails sent in bulk to recipients who have not opted in to receive them
The brief description that appears in the recipient's inbox to summarize the content of an email
A person who has opted in to receive emails from a particular sender or organization.
